Statistical Multi-Purpose Analysis and Retrieval Technology

S.M.A.R.T. is an advanced Web search engine capable of processing and analyzing a vast amount of data by implementing various innovative search procedures. S.M.A.R.T. utilizes an immense search grid and employs artificial neural networks (ANN) to cluster content. S.M.A.R.T. is capable of running a Semantic lexical analysis to build a ‘local context’ and discover hidden semantics in the content, this being an essential computer analysis as a word may have different meanings in different contexts.

S.M.A.R.T. can substantially enrich meta data and extract correlated meta data using advanced Crawling and Scraping Techniques which exceed the standard tagging proficiency.

S.M.A.R.T. employs information retrieval techniques to automatically categorize video clips based on the description provided by content publishers. S.M.A.R.T.'s highly sophisticated search engine is capable of discovering latent semantic content in clips and queries.

S.M.A.R.T. is capable of enhancing the retrieval process by balancing explicit user requests with implicit user preferences. S.M.A.R.T. also implements the Collaborative filtering technology upgrading the previously collected information on content by integrating user feedback and user-based content tagging. S.M.A.R.T.'s Tag enrichment techniques are designed to increase the cardinality and correctness of the tags related to the content.

Key Items

The advertising industry is undergoing a major transformation phase, shifting swiftly from mainstream Television to the Web. As the number of Internet users expands rapidly, major companies are increasingly investing in the expansion of their online advertisement campaign. The S.M.A.R.T. Intelligent Advertising module will enhance current web platforms by customizing the delivery of ads using the one-to-one marketing paradigm, where ads are personalized to a particular user guiding the end user towards products that are of particular appeal to them.

S.M.A.R.T. is designed to target specific consumers with specific products. It is an innovative Web advertisement solution that can provide your company's advertisement campaign with the desired end results while reducing your expenditure by deflecting spam advertisements with respect to the user’s request pattern.