Unconventional marketing consists of innovative and creative projection of curious events, installations, viral videos, interactive appliances and guerrilla marketing. Its goal is to have a highly communicative and efficient blog seeding enable to obtain a high transmission from user to user (p2p).

The aim of promotional messages is to involve the active consumer in what they are mostly interested in. This goal can be achieved by using communicative instruments such as cellular phones, internet and e-mails, which enable us to easily get in touch with others thus triggering a viral effects. This effect initiates the rise of a social network that could be instrumental in building an on line community.

The viral effect is produced by an original and creative idea. This effect is capable of activating the word of mouth phenomenon which can spread exponentially causing a chain reaction, that ultimately illustrates the intended visibility of the message.

Guerrilla marketing - provocative actions on the streets, on the net and within social networks that allow maximum visibility with minimum investment.

Buzz marketing - the identification and the attainment of “opinion leaders” and sending them the appropriate message enables the detonation of the word of mouth phenomenon within “credible” circuits. Buzz marketing has a higher level of persuasion capacity, lower costs and a wider transmission in shorter duration of time.

Proximity marketing – Sending informative or entertaining contents (videos, ring tones, logos or text messages) via Bluetooth to cellular phones, enable to obtain the maximum involvement of the users present at certain event and to maintain a continues flow of promotional messages.

Advergame – an interactive game on the web or cellular phone aimed at promoting a product or a message.

Events – organizing and promoting events.

Blogs, forums and communities – the creation of discussion forums, that are not governed or influenced by common opinion. These forums could serve as an alternative way of passing on a message rather than sending it via institutional and official information.

Blog corporate - the creation of an informal and direct diary, capable of acknowledging, integrating and highlight even those opinions that are different to those of their own business model. It is a place where clients can speak directly to companies.  

Micromarketing – transmitting the message to the individuals or small niche groups.