BLUECAST is a communication platform that permits the interaction and the exchange of multimedia content among the users of an on line community.
It is a practical tool for unconventional marketing due to its various accessories such as the PhotoWall with its customized graphical feature. Furthermore the dynamics of its real time updates creates a strong notion of interactive dialogue among the visitors.
It enables:
the aggregation of users-generated content via bluethoot or via e-mail
the retrieval of user relate information for eventual Direct Email Marketing
BLUECAST uses the Bluetooth technology to enrich and to spread awearness with regards to events to delivery: media contents, cellular applications (Java, Flashlite) and viral marketing contents.